The Rainier Brandworks Marketing Blog

Why Outdoor Brands Need a Specialized Marketing Agency (And How We’re Different)
Why Outdoor Brands Need a Specialized Marketing Agency (And How We’re Different)
Rainier Brandworks is not a generalist agency. We work exclusively with outdoor recreation brands and do not take on competing clients. With 25+ years of experience in outdoor marketing, we... Read more...
Outdoor Product Marketing Is a Lot Like Fishing or Hunting
Outdoor Product Marketing Is a Lot Like Fishing or Hunting
Marketing outdoor products is not that different from fishing a quiet river or glassing a ridge during hunting season. It takes patience, awareness, and a clear understanding of the environment... Read more...
Create simple social media videos without high production costs
Quick Tip: How to Create Authentic Outdoor Social Media Videos That Build Your Brand
Social media video marketing for outdoor brands does not need high production costs to be effective. In fact, some of the best performing outdoor social media videos are simple, real,... Read more...
12x12 Trade Show Booth Quick Tip: How Outdoor Brands Can Attract More Customers
12x12 Trade Show Booth Quick Tip: How Outdoor Brands Can Attract More Customers
We’ve been walking a lot of trade shows lately, and one thing has stood out—many small booths, especially 12x12 setups, are getting it wrong. So here are a few free,... Read more...
Building Trust from Day One: Outdoor Brand Marketing Challenges
Building Trust from Day One: Outdoor Brand Marketing Challenges
Learn the biggest outdoor brand marketing challenges and how smart branding, SEO, and content marketing help new gear brands build trust and grow. Read more...